VWO pricing is not public. VWO is now part of Wingify after its merger with AB Tasty, and its Growth, Pro and Enterprise plans are custom quotes based on monthly active users, with a 30-day free trial. Vendr buyer data puts the median VWO contract at $16,330 a year, with a range of $7,820 to $35,790. Several A/B testing tools publish their prices instead, and some have free plans.
Prices and plan details in this article were checked on the vendor pages as of November 3, 2026.
VWO is now Wingify. VWO and AB Tasty announced their merger in January 2026 and relaunched as one company, Wingify, in September 2026. Today vwo.com/pricing redirects to wingify.com/pricing, where every plan has a "Schedule a Demo" button. If you are also weighing AB Tasty, see Optibase vs AB Tasty.
Only Wingify's sales team can give you a real number. The pricing page lists features for each plan and asks you to book a demo. Third-party sources give you a rough range before that call.
Wingify's pricing FAQ says: "Wingify offers custom pricing tailored to your needs, based on factors like traffic volume, selected products & plans, implementation scope etc."
VWO is now one part of a larger platform. Wingify sells experimentation, personalization, feature management, behavior analytics, commerce tools, customer engagement and mobile app testing, and each product has its own Growth, Pro and Enterprise tiers. Two companies buying "VWO" can end up with very different bundles. The downside for buyers is that you can't compare prices without a sales call.
None of these figures come from Wingify. Treat them as estimates.
| Source | What it reports | Date |
|---|---|---|
| Vendr | Median buyer pays $16,330 a year, based on 102 purchases. Range $7,820 to $35,790. Buyers save 20% on average versus the first quote. | Checked Nov 3, 2026 |
| Mida | Testing module only, 100,000 monthly tracked users. Growth $665 a month billed annually, or $798 billed monthly. Pro $1,336 a month billed annually. Captured in the VWO app in May 2026. | Published May 19, 2026, updated Oct 2026 |
| Costbench | Median contract $16,660 a year across 93 buyer-reported purchases, citing an older Vendr snapshot. Contracts auto-renew with a one-year minimum. | Last verified Oct 20, 2026 |
The sources roughly agree. A single testing product at modest traffic lands in the high four figures a year. Larger traffic, more products or a Pro or Enterprise tier pushes the contract into five figures. Older articles quoting a $49 or $99 starting price, or a free Starter plan, predate the merger.
Here is what the web experimentation plans include, taken from wingify.com/pricing as of November 3, 2026. Each tier includes everything in the tier before it.
| Growth | Pro | Enterprise | |
|---|---|---|---|
| Who it's for | Small teams getting started | Teams scaling a testing program | Large organizations |
| Editors | Visual and code editor | Same | Same, plus a rich widgets library |
| Test types | A/B and split URL tests, multi-arm bandit, rollout campaigns | Adds multivariate and cross-domain testing | Adds mutually exclusive groups, up to 10 |
| Experiments, variations, metrics | Unlimited | Unlimited | Unlimited |
| Targeting, triggers, reporting | Basic | Advanced | All, plus an ROI dashboard |
| Statistical safeguards | Not listed | Adds guardrail metrics and SRM detection | Same as Pro |
| Collaboration and control | 1 workspace, 1 domain | 3 workspaces and domains, user collaboration | 5 workspaces and domains, approval workflow, SSO |
| Integrations and API | Data Platform access | Adds pull-based integrations | Adds API access, 60K calls a month, and self-hosting |
| Support | 24x5, 8-hour first response | 6-hour first response | 24x7, 4-hour first response |
| AI | Wingz AI Core | Wingz AI Core | Wingz AI Core |
Heatmaps and session recordings are a separate product, Behavior Analytics, with its own tiers. On Growth you get heatmaps, session recordings, five form analyses and one month of data. Pro adds zone, scroll and hover maps, historical heatmaps, 10 form analyses and two months of data. Enterprise adds mobile app heatmaps and recordings, 20 form analyses and three months of data.
Personalization is also sold separately. Growth allows three concurrent campaigns, Pro allows five and Enterprise has no limit.
Three things move the number: how much traffic you test, how many products you buy and how you sign.
The FAQ says "Pricing is based on your Monthly Active Users (MAUs), depending on the product." Behavior Analytics is priced on Monthly Tracked Users, which can be a subset of your MAU.
Before the demo, pull your real monthly visitors for the pages you plan to test. If you only test a few key pages, you may not need a plan sized for your whole site. Then check how long tests will take at that traffic with an A/B test sample size calculator. If a test needs eight weeks to reach significance, a bigger traffic allowance will not speed it up. Only more traffic on the tested page will.
Each Wingify product is priced on its own. A team that wants A/B testing, heatmaps and personalization is buying three subscriptions, each with its own tier. Wingz Core, the AI layer, comes free with any paid product. Wingz Advanced and add-ons such as Predictive Data, Emotions and Data Studio cost extra.
Data retention can add cost too. Testing data is kept for 13 months, but behavior analytics data is kept for 30, 60 or 90 days depending on the tier. Longer retention is an add-on.
Wingify offers discounts for product bundles and longer contracts, and preferential pricing for non-profits. Add-ons and services "are priced based on the products selected and the level of support." Managed Services, where Wingify's team helps run your program, are a paid extra.
Vendr reports that annual prepayment is standard and that buyers who negotiate save about 20% on average.
No. The current pricing page has no free plan. Wingify offers a free trial account, "Free for 30 days. No credit card required," and a sample-rich playground with demo data you can explore.
VWO used to have a free Starter plan, and some articles still list it. The current pricing page does not.
VWO is a mature product, and for some teams the quote is easy to justify. It is a strong fit if you:
If that sounds like your team, it makes sense to compare VWO against other enterprise A/B testing platforms such as Optimizely.
It is a weaker fit if you are a small marketing team that wants to test landing pages this month. You would be buying a platform built for many teams, through a demo cycle and an annual contract.
These tools publish their prices, so you can work out the cost before talking to anyone. Prices are in US dollars, checked on each vendor's pricing page as of November 3, 2026.
| Tool | Starting price | Free plan | Best for |
|---|---|---|---|
| Optibase | $79 a month for 20k tested users. $790 a year billed yearly | Yes, 10k tested users | Webflow and WordPress teams testing marketing pages |
| Convert | $299 a month billed annually, or $399 monthly, for 100k tested users | No, 15-day trial | Agencies and CRO teams that want a full testing suite |
| PostHog | Usage-based. Experiments are billed with feature flags | Yes, 1M flag requests a month | Product and engineering teams |
| GrowthBook | $40 per seat a month on Pro | Yes, up to 3 users | Teams with a data warehouse and developers |
| Crazy Egg | $29 a month billed annually for heatmaps and recordings. A/B testing from $99 a month | No, 30-day trial | Heatmaps and recordings, with basic A/B testing on higher plans |
| Webflow Optimize | $299 a month billed yearly, or $379 monthly, for 25k page views. Add-on to a paid Webflow site plan | No | Webflow sites that want testing inside Webflow |
One strength and one limit for each:
For a wider list, see our A/B testing tool comparisons and the best A/B testing platforms. You can also try Optibase free with no sales call and run your first test today.
These tools fit different jobs. VWO, now Wingify, is a multi-product platform for organizations that want experimentation, personalization, analytics and feature management under one contract. Optibase is focused experimentation for marketing teams who want to test their website without a procurement cycle.
| VWO (Wingify) | Optibase | |
|---|---|---|
| Pricing | Quote-only, priced on MAU | Public. Free, then $79, $159 and $319 a month |
| Yearly billing | Annual contracts, discounts for longer terms | $790, $1,590 or $3,190 a year |
| High-traffic plans | Enterprise, custom quote | Enterprise from $3,580 a year for 250k tested users |
| How you buy | Demo with the sales team | Self-serve signup |
| Focus | Experimentation, personalization, analytics, feature management and more, each priced separately | Website experimentation, with native Webflow and WordPress apps |
For features, setup and support side by side, read the full Optibase vs VWO comparison.
VWO, now Wingify, does not publish prices. Every plan is a custom quote based on monthly active users and the products you buy. Vendr reports a median contract of $16,330 a year, and Mida reported about $665 a month billed annually for the Growth testing plan at 100,000 tracked users in May 2026.
No. The current pricing page lists no free plan, only the old articles do. Wingify offers a 30-day free trial with no credit card and a sample playground with demo data.
VWO and AB Tasty merged in January 2026, and in September 2026 the combined company relaunched under one brand, Wingify. Wingify was already the name of VWO's parent company. The new platform brings both companies' products together, and Wingify says it supports existing VWO and AB Tasty customers.
Yes. Wingify prices most products on monthly active users. Behavior analytics is priced on monthly tracked users, which can be a smaller number. Product bundle, plan tier, contract length and support level also change the quote.
VWO is best known for A/B testing. Teams use it to run A/B, split URL and multivariate tests on websites, and to personalize content for different visitors. Under Wingify it also covers heatmaps and session recordings, feature flags, mobile app testing, commerce tools and customer engagement.
Optibase has a free plan and paid plans from $79 a month, with native Webflow and WordPress apps. Convert starts at $299 a month billed annually. GrowthBook and PostHog have free tiers for developer-led teams, and Crazy Egg starts at $29 a month for heatmaps and recordings, with A/B testing from $99. All of them publish their prices.
