Product
A/B testing
Optimize conversion rates with precision A/B testing.
Split testing
Boost business growth with strategic split testing.
Multivariate testing
Enhance website performance with advanced multivariate testing.
Conversion tracking
Streamline optimization with powerful conversion tracking.
Analytics
Compare variants with consistent analytics and zero manual setup.
Personalization
Optibase helps you tailor content to each visitor.
Heatmaps
See what gets attention, what gets ignored, and what to test next.
User recordings
User recordings that show real behavior.
Solutions
SaaS
Run experiments that drive signups, revenue, and retention.
Startup
Stop guessing what converts. Test with real data from launch.
Agency
Offer A/B testing as a service with zero setup complexity.
Enterprise
Enterprise-grade experimentation without the enterprise price
Pricing
Customers
Resources
document
The ultimate guide to A/B testing
Follow this guide to help you test different versions of your site.
layout-11
Library of A/B testing ideas
The ultimate library of the best A/B testing ideas.
math
A/B test sample size calculator
Calculate the sample size required for an A/B test.
opening-times
A/B test duration calculator
Calculate the required duration of your next A/B test.
Website redesign guide
Website redesign guide for B2B SaaS companies
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Free library
A library of A/B testing ideas for website optimization
AB test idea: Add discounts that are simple to calculate
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AB test idea: Use relatable names for pricing plans
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AB test idea: Use smaller font size for price numbers
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AB test idea: Change the navigation menu structure
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AB test idea: Make the free plan less visible
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AB test idea: Add social share buttons
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AB test idea: Use interactive elements on the homepage
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AB test idea: Daily cost on monthly and yearly plans
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AB test idea: Try adding an exit pop-up
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AB test idea: Optimize the length of the CTA text
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AB test idea: Optimize the position of the CTA button
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AB test idea: Use human pictures in testimonials
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AB test idea: Placement of social proof elements
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AB test idea: Placement of the signup button
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AB test idea: Short versus long content
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AB test idea: Optimize headline copy on the landing page
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AB test idea: Videos versus images
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AB test idea: Optimize the pricing page hierarchy
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CTA Button Optimization
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Free Trial Duration
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Pricing Page Layout
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UI Design Elements
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In-App Messaging
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Onboarding Tutorials
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Pricing Page Optimization
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Live Chat on Pricing Page
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Testimonials on Pricing Page
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Decoy Pricing Effect
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Free Trial Optimization
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Number of Pricing Plans
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No Credit Card Required
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Price Testing Strategy
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