Tekmetric, a leading cloud‑based automotive repair shop software provider trusted by thousands of shops, wanted to increase signups on their Webflow site — particularly through their demo booking flow.
But there was a problem: they hadn’t run any A/B tests before. Without a reliable testing tool, the team didn’t know how to effectively connect website copy with user behavior or validate what was truly working.
“Optibase was our first A/B platform,” shared Benjamin Johnson, SEO Manager at Takmetric. “Before it, we didn’t know how we could better connect our website copy to our users — and now we can.”
The team chose Optibase because of pricing, simplicity, and Webflow integration. After onboarding, Tekmetric launched their first test:
Though a modest uplift, this was achieved without heavy developer resources and helped the Tekmetric team learn how to iterate on conversion‑rate optimisation.
Benjamin explored other A/B testing platforms tailored to Webflow but found Optibase to be the only one that struck the right balance between functionality and price.
“It may not have all the bells and whistles, but it does enough — and the price point justifies it.”
— Benjamin, Tekmetric
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