SynBioBeta is a global innovation network for synthetic biology, hosting the industry’s leading events, conferences, and community gatherings. As Director of Sales & Operations, Anissa Cooke oversees ticketing performance and engagement across key Webflow pages.
The team wanted to increase attendee engagement on their website, especially leading up to major conferences. But without a streamlined A/B testing process, they were relying on guesswork rather than data to understand what would drive more interaction.
“We were wanting to try different engagements to help increase our ticket sales for our conference.”
They needed a simple, efficient way to test ideas directly on their Webflow site and quickly learn what resonated with visitors.
SynBioBeta chose Optibase for its seamless Webflow integration and frictionless setup.
“It seemed very efficient and user friendly. I don’t think there is anything that could have made it easier.”
Once inside, the team began testing different engagement strategies on the ticket-sales page, using Optibase to evaluate which variations encouraged more interaction and improved the conference purchase pathway.
Even without full attribution data, SynBioBeta saw clear signs of improvement:
“We have been bad about fully tracking the % but I can see we have definitely seen an increase in traffic.”
For SynBioBeta, the biggest win was clarity — understanding which engagement ideas actually moved visitors to interact more with their core sales page.
Optibase gave SynBioBeta a simple, powerful way to remove guesswork and validate what works on their Webflow site. The team could run experiments quickly, compare strategies, and confidently choose the highest-performing option.
“Optibase A/B testing is a powerful way to remove guesswork and make data-driven decisions. I’d recommend it to anyone who wants to quickly test different strategies and confidently choose the option that delivers the best results.”
With Optibase, SynBioBeta now has a testing engine that supports better engagement, stronger conference performance, and more data-driven marketing decisions.
