Pastel helps creators and professionals build beautiful websites without code, offering an all-in-one platform for fast site creation. As the company grew, CEO Valentin Staykov wanted to increase signups and better understand which website changes actually moved metrics.
But running A/B tests inside Webflow was too time-consuming.
“We did not run A/B tests because it was a lot of work to set up.”
Without a simple, native testing tool, the team couldn’t validate whether new changes, design updates, or UI tweaks were driving signups — or hurting them. They needed a fast, low-effort way to test ideas directly on their Webflow site.
Pastel chose Optibase for its seamless Webflow integration and easy onboarding. The team launched their first A/B test in under an hour.
“Your videos showing how to set up an A/B test were easy to follow.”
Their first experiment tested adding a demo video on the homepage to see whether the added clarity and visual context would improve conversions.
Pastel saw immediate impact from their first test:
Running A/B tests gave them confidence they never had before.
“Seeing concrete data about whether a change to your website is having a positive impact is great.”
Even without specific percentages attributed solely to Optibase, the team saw lift and — more importantly — finally had proof behind what was working.
Maddox needed a solution tailored for Webflow, one that didn’t require complex integrations or external landing-page tools. Optibase provided exactly that: a native Webflow A/B testing platform that allows marketing teams to run experiments autonomously, and quickly.
“It was the first choice for an A/B test tool on Webflow and has been a great fit for our testing needs so far.”
In short: Optibase unlocked the ability to test directly on their live site, make fast decisions, and optimise conversions without the usual internal overhead.
