Nostra AI is a performance-infrastructure platform built for e-commerce brands. Their suite of tools helps deliver lightning-fast websites, improved load times, smarter first-party ID resolution and higher conversions.
As Nostra’s Head of Marketing, Raymond Chau was focused on growing user signups through their Webflow site, but faced one major limitation: low traffic made it difficult to test new ideas effectively. Without an integrated A/B testing tool, even small optimization efforts were time-consuming and disconnected from Webflow’s native environment.
“We don’t get a lot of traffic,” Raymond explained, “so it was tough to run meaningful tests or see quick results.”
Despite the challenge, the team knew that even incremental conversion improvements could create real impact over time, they just needed a way to test and iterate easily.
Optibase provided a simple, Webflow-native solution that allowed Nostra to start testing variations directly on their site without needing external tools or development support.
Setup was straightforward and the team was able to begin running experiments almost immediately.
“Easy,” Raymond said about onboarding.
The first tests focused on branding and messaging experiments to determine which opt-in approach would yield the best conversion rates. By testing small changes, Nostra gained clarity on what resonated most with their audience.
Within weeks, the team saw measurable improvements:
Even with lower site traffic, Optibase gave the team the confidence to test continuously and compound incremental wins over time.
“We’re testing branding to understand which is a better opt-in rate. Saw that talking about e-com as a whole drove incremental wins.”
For Nostra, Optibase unlocked what had been missing in Webflow. A reliable, easy-to-use A/B testing tool built right into their workflow. It enabled the marketing team to experiment faster, learn from every test, and drive consistent improvement without external tools or complex setups.
“A great A/B test tool to run on Webflow.”
— Raymond, Nostra AI
