Maddox supplies commercial & industrial transformers, serving clients across the U.S. with fast-shipping, in-stock units and custom builds. As their online presence grew via their Webflow site, the marketing team realised they lacked a native A/B testing tool tailored for Webflow.
“We were unable to run A/B tests on Webflow before Optibase. After getting the tool we are able to create new A/B tests easily.”
With increasing demands around lead generation and conversion optimisation, Maddox needed a solution that allowed them to test page elements and quickly iterate, without relying on external setups or heavy coding.
Maddox selected Optibase because of its deep Webflow integration and user-friendly setup. They launched their first test focusing on their website’s navigation bar button, changing the text to see which variation drove higher click-through rates.
This experiment was managed directly within Webflow through Optibase, eliminating previous barriers to experimentation.
The results were compelling: Maddox’s navigation bar test delivered a click-through rate of 7.2%, compared to the original 0.9%.
“We tested our changing nav bar button that resulted in 7.2 % CTR vs the original .9%” Beyond that standout result, the team identified a key discovery: “Learning what text to use on our website buttons.” This insight enables future tests and optimisation around CTAs.
With this faster, data-driven ability to iterate, Maddox is now able to experiment more confidently and surface meaningful insights from fewer tests.
Maddox needed a solution tailored for Webflow, one that didn’t require complex integrations or external landing-page tools. Optibase provided exactly that: a native Webflow A/B testing platform that allows marketing teams to run experiments autonomously, and quickly.
“It was the first choice for an A/B test tool on Webflow and has been a great fit for our testing needs so far.”
In short: Optibase unlocked the ability to test directly on their live site, make fast decisions, and optimise conversions without the usual internal overhead.
