Optibase has just undergone a major redesign—bringing you a sleek new experience across both the dashboard and Webflow app. Whether you're setting up tests solo or collaborating with a team, this update makes testing simpler, more collaborative, and better suited for daily use.
This redesign isn’t just about a fresh coat of paint—it’s a powerful leap toward making A/B testing in Webflow feel intuitive, seamless, and downright enjoyable.
And this is just the beginning. Read on to explore how the new Optibase transforms testing at every step.
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Gone are the days of confusion and uncertainty around setting up A/B tests. With our brand-new Test Wizard, you’ll enjoy a seamless, walk-through experience designed to take you from idea to execution in just a few simple steps.
This intuitive step-by-step guide empowers you to:
With the Test Wizard, you don’t just set up tests—you’re led through them with precision, clarity, and no guesswork.
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Collaboration just got a major upgrade—Optibase now includes fully integrated Workspaces. Instead of merely checking test results via shared links, you can invite teammates into your workspace, assign roles, and collaborate in real time. Test setup, execution, and analysis become a seamless team effort—right inside Optibase.
With Workspaces, your workflow becomes smoother, more inclusive, and inherently collaborative—making testing part of your shared process—not a handoff.
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Creating tests just got even smoother. Optibase’s Webflow app has been fully redesigned to match the intuitive flow of the dashboard—so whether you're in the Webflow Designer or the Optibase dashboard, you'll enjoy the same seamless, no-code experience.
Now, you can create, configure, and launch A/B tests directly within Webflow Designer without ever disrupting your creative flow. The updated app mirrors the dashboard’s efficiency—streamlined, familiar, and powerful.
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We’ve given Optibase a refreshed design from top to bottom. Every element—from navigation to test creation—now feels smoother, faster, and clearer. This is the interface Webflow users will love to use every single day.
Our goal was simple: match the elegance of Webflow with the usability of Optibase. The redesign ensures tools are easy to find, workflows feel frictionless, and the experience is so intuitive, testing becomes second nature.
Soon, you’ll benefit from enhanced context, deeper insights, and data that’s easier to interpret—empowering faster, smarter decisions with clearer result visualizations.
No more verbose Slack descriptions. You’ll be able to include visual snapshots of tests and variants directly—making collaboration clearer and faster.
Cleaner data means more accurate results. With IP-level filtering, you’ll be able to exclude internal traffic and ensure your test metrics reflect real user behavior—not your own.
Let the system steer your tests dynamically. As results begin to surface, AI-powered traffic allocation will automatically funnel more users to top-performing variants—boosting test efficiency and reducing guesswork.
Worried about wasting traffic—or time—on underperforming variants? Auto‑Stop will shut them down early, preserving resources for the most promising variations.
Coming soon: see how real visitors interact with your variants via recordings and heatmaps. Visualize clicks, scrolls, and engagement patterns to understand why a variant succeeds—or fails.
Full audit trails of who changed what, when. This adds accountability, transparency, and peace of mind—especially when multiple teammates contribute to experiments.
Optibase’s revamped dashboard and Webflow app usher in a cleaner, smarter, and more collaborative A/B testing experience—born from deep integration with Webflow and a mission to make testing intuitive. But this redesign isn’t the final chapter—it’s the starting line for an even smarter, more automated future.
Dive in today, and help shape the future of truly intelligent optimization.
