AB test idea: Daily cost on monthly and yearly plans

AB test displaying the daily cost on monthly and yearly plans‍

Try displaying the daily cost of your SAAS on monthly and yearly subscription plans to highlight affordability and incentivize users to commit to longer-term subscriptions. Providing users with a breakdown of the daily cost can make the pricing more tangible and showcase the value proposition of your platform in terms of daily usage.

Evaluate your current pricing presentation and assess the potential impact of displaying the daily cost on user perceptions and conversion rates. Consider factors such as transparency, clarity, and alignment with user expectations when determining the optimal implementation for testing.

How to test‍

In this A/B test, set up multiple variations of the pricing page layout, each testing different placements and formatting of the daily cost information alongside monthly and yearly subscription plans. Experiment with variations in presentation style (numerical display or visual comparison), emphasis (bold text or color contrast), and messaging ("As low as" vs. "Just").

With the help of A/B testing features, show different pricing page variations to users and measure their impact on key metrics such as conversion rates and user subscription preferences. Segment your audience based on factors such as user demographics, device type, or referral source to analyze the effectiveness of each pricing presentation for different user segments.

Based on insights from A/B testing results and user feedback, determine the optimal implementation of displaying the daily cost that maximizes user understanding and conversion rates for your SAAS pricing page. Implement the preferred pricing presentation across your website and continue to iterate on it based on ongoing testing and optimization efforts.

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