# Optibase

> Optibase is a no-code A/B testing, CRO, and website experimentation platform built for Webflow and WordPress. Teams run A/B tests, split URL tests, multivariate tests, and personalization, plus heatmaps and session recordings, without developers or enterprise pricing. Plans start free, paid from $69/mo.

Optibase is built by Flowout, a Webflow agency, and launched after Google Optimize was sunset in 2023. It offers full feature parity with enterprise experimentation tools at roughly 4x lower cost, with native Webflow Designer integration, a WordPress plugin, support for 6+ other builders (Elementor, Divi, Bricks, Oxygen, Breakdance, Gutenberg), a Bayesian statistics engine (Probability to Be Best), AI traffic split, zero-flicker delivery, and GDPR compliance. Used by 3,000+ companies including Memberstack, Jasper, SurferSEO, and Rokoko. Rated 4.6/5 on G2.

## Product

- [Optibase platform overview](https://optibase.io/): Run A/B tests, analyze user behavior, and improve conversions without enterprise pricing or complexity.
- [A/B testing](https://optibase.io/ab-testing): Compare variants of headlines, CTAs, images, and layouts to find what converts best.
- [Split URL testing](https://optibase.io/split-url-testing): Test entirely different page versions, funnels, or flows without hurting performance or SEO.
- [Multivariate testing](https://optibase.io/multivariate-testing): Test multiple page elements at once to find the best-performing combination.
- [Personalization](https://optibase.io/personalization): Show tailored content based on audience, location, device, or traffic source.
- [Heatmaps](https://optibase.io/heatmaps): See where users click, scroll, and engage to spot friction and opportunities.
- [Session recordings](https://optibase.io/user-recordings): Watch real user sessions to understand behavior and improve conversions.
- [Conversion tracking](https://optibase.io/conversion-tracking): Track clicks, form submits, page views, and custom events with confidence.
- [Analytics](https://optibase.io/analytics): Track performance, experiments, and conversions in one place.
- [A/B testing dashboard](https://optibase.io/dashboard-ab-testing): Plan, run, and manage experiments from a no-code dashboard with detailed analytics.
- [Pricing](https://optibase.io/pricing): Free plan with no credit card. Paid plans from $69/mo across 8+ site builders.

## Platforms and integrations

- [A/B testing for Webflow](https://optibase.io/ab-testing-for-webflow): The only A/B testing tool built for Webflow, installed from the App Marketplace with no flicker or code.
- [A/B testing for WordPress](https://optibase.io/ab-testing-for-wordpress): Add A/B testing to any WordPress site across all major builders, no developer needed.
- [A/B testing for Elementor](https://optibase.io/ab-testing-for-elementor): Run no-flicker A/B tests on Elementor Pro pages using the Advanced panel.
- [A/B testing for Divi](https://optibase.io/ab-testing-for-divi): No-code, no-flicker A/B testing for any Divi-built WordPress site.
- [A/B testing for Bricks](https://optibase.io/ab-testing-for-bricks): A/B test Bricks-built sites using the native Settings panel, no duplicate pages.
- [A/B testing for Oxygen](https://optibase.io/ab-testing-for-oxygen): Run A/B tests on Oxygen Builder sites with no custom code.
- [A/B testing for Breakdance](https://optibase.io/ab-testing-for-breakdance): A/B test Breakdance WordPress sites directly from the editor.
- [A/B testing for Gutenberg](https://optibase.io/ab-testing-for-gutenberg): A/B test pages built with the WordPress Block Editor.
- [Integrations overview](https://optibase.io/integrations): Connect Optibase to analytics, payments, and developer tools your team already uses.
- [Google Analytics 4](https://optibase.io/google-analytics-4): Send A/B test variants to GA4 as native events, a direct Google Optimize replacement.
- [Mixpanel](https://optibase.io/mixpanel): Segment funnels, retention, and revenue reports by test variant.
- [Amplitude](https://optibase.io/amplitude): Break down any Amplitude chart, funnel, or cohort by Optibase variant.
- [PostHog](https://optibase.io/posthog): Track A/B test conversions in PostHog with no developer work.
- [Stripe](https://optibase.io/stripe): Tie every A/B test directly to Stripe revenue with proper variant attribution.
- [BigQuery](https://optibase.io/bigquery): Export A/B test data to your BigQuery dataset for full warehouse attribution.
- [Google Tag Manager](https://optibase.io/gtm): Trigger conversions from any GTM event with one line of JavaScript.
- [API](https://optibase.io/api): Active Variants API and a server-to-server conversion endpoint for custom integrations.
- [MCP server](https://optibase.io/mcp-server): Analyze tests, read traffic, and manage experiments from Claude, Cursor, or any MCP client.
- [App and plugin downloads](https://optibase.io/optibase-webflow-app-wordpress-plugin-download): Install the Webflow App or the WordPress plugin.

## Solutions by audience

- [A/B testing for SaaS](https://optibase.io/ab-testing-for-saas): Optimize SaaS marketing funnels without developers or enterprise budgets.
- [A/B testing for agencies](https://optibase.io/ab-testing-for-agencies): Run tests across all client sites from one account with no per-site fees.
- [A/B testing for startups](https://optibase.io/ab-testing-for-startups): Start free, no code, no credit card. First experiment in under 10 minutes.
- [Enterprise A/B testing](https://optibase.io/enterprise-ab-testing): Enterprise-grade experimentation at roughly 4x lower cost, with dedicated support.

## Comparisons

- [Compare A/B testing tools](https://optibase.io/compare): Compare the best A/B testing tools for Webflow across features and integrations.
- [Best A/B testing platforms 2026](https://optibase.io/best-ab-testing-platforms): The 14 best A/B testing platforms compared on pricing, features, pros, and cons.
- [Optibase vs Webflow Optimize](https://optibase.io/optibase-vs-webflow-optimize): Same features, roughly 4x lower price, plus heatmaps and WordPress support.
- [Optibase vs VWO](https://optibase.io/optibase-vs-vwo): Native Webflow integration from $69/mo versus VWO's broader enterprise features.
- [Optibase vs Optimizely](https://optibase.io/optibase-vs-optimizely): $69/mo Webflow-native testing versus Optimizely's $50K+/year enterprise platform.
- [Optibase vs AB Tasty](https://optibase.io/optibase-vs-ab-tasty): Affordable, easy Webflow A/B testing versus AB Tasty's enterprise personalization.
- [Optibase vs Convert](https://optibase.io/optibase-vs-convert): $69/mo with heatmaps versus Convert's $399/mo full-stack testing.
- [Optibase vs Kameleoon](https://optibase.io/optibase-vs-kameleoon): $69/mo Webflow-native versus Kameleoon's enterprise AI personalization.
- [Optibase vs PostHog](https://optibase.io/optibase-vs-posthog): No-code Webflow-native testing versus PostHog's developer-focused analytics suite.
- [Optibase vs Varify](https://optibase.io/optibase-vs-varify): Two affordable enterprise alternatives compared on Webflow integration and features.
- [Optibase vs Apptimize](https://optibase.io/optibase-vs-apptimize): Webflow web testing versus Apptimize's cross-platform and mobile optimization.

## Guides and learning

- [Guides hub](https://optibase.io/guides): In-depth guides on A/B testing, CRO, and user behavior.
- [Blog](https://optibase.io/blog): Tutorials and best practices on A/B testing, CRO, and UX.
- [The ultimate guide to A/B testing](https://optibase.io/the-ultimate-guide-ab-testing): Examples, tips, and best practices for testing site variants.
- [What is conversion rate optimization (CRO)](https://optibase.io/what-is-conversion-rate-optimization-cro): What CRO is, how it works, frameworks, benchmarks, and a step-by-step process.
- [A/B testing and SEO](https://optibase.io/ab-testing-and-seo-guide): Google's official rules and a framework to test without losing rankings.
- [A/B testing metrics](https://optibase.io/ab-testing-metrics): The 12 metrics that matter, how to pick a primary metric, and set guardrails.
- [A/B testing ideas library](https://optibase.io/ab-testing-ideas): A library of A/B test ideas to improve UX and conversions.
- [A/B testing glossary](https://optibase.io/ab-testing-glossary): Key A/B testing and experimentation terms and definitions.
- [B2B SaaS website redesign guide](https://optibase.io/website-redesign-guide): A playbook to redesign without losing SEO and convert more users.
- [Free A/B testing course](https://optibase.io/ab-testing-course): A 6-module course on planning, sizing, and reading experiments.

## Free tools

- [A/B testing calculators](https://optibase.io/ab-testing-calculators): Three free tools for sample size, significance, and test duration.
- [Significance calculator](https://optibase.io/ab-test-significance-calculator): Check if results are significant with p-value, confidence, and lift.
- [Sample size calculator](https://optibase.io/ab-test-sample-size-calculator): Calculate the sample size required for an A/B test.
- [Duration calculator](https://optibase.io/ab-test-duration-calculator): Calculate how long an A/B test needs to run.

## Customers and proof

- [Customer stories](https://optibase.io/customers): How teams grow with A/B testing on Webflow and WordPress.
- [Reviews](https://optibase.io/reviews): Real reviews from teams using Optibase, rated 4.6/5 on G2.
- [Memberstack case study](https://optibase.io/memberstack): How Memberstack drove $500K ARR and 33% higher conversions.
- [Physitrack case study](https://optibase.io/physitrack): How Physitrack increased marketing opt-ins by 42%.
- [Maddox case study](https://optibase.io/maddox): How Maddox raised click-through rate from 0.9% to 7.2%.

## Company

- [About Optibase](https://optibase.io/about-us): The A/B testing platform built by the founders of Flowout.
- [Partner program](https://optibase.io/partners): For Webflow and CRO agencies, with recurring revenue and certification.
- [Startup program](https://optibase.io/startup-program): Lower pricing and support for eligible early-stage teams.
- [Changelog](https://optibase.io/changelog): New features, improvements, and fixes.

## Optional

- [Rokoko case study](https://optibase.io/rokoko): How Rokoko improved CTA engagement in Webflow.
- [Nostra AI case study](https://optibase.io/nostra-ai): How Nostra AI improved opt-in rates by 3%.
- [Tekmetric case study](https://optibase.io/tekmetric): How Tekmetric increased demo conversions.
- [MDalgorithms case study](https://optibase.io/mdalgorithms): How MDalgorithms achieved a double-digit conversion lift.
- [Style Arcade case study](https://optibase.io/style-arcade): How Style Arcade lifted homepage engagement from 15% to 37%.
- [Pastel case study](https://optibase.io/pastel): How Pastel increased homepage signups.
- [PheedLoop case study](https://optibase.io/pheedloop): How PheedLoop boosted landing-page conversions from 3.9% to 5.4%.
- [SynBioBeta case study](https://optibase.io/synbiobeta): How SynBioBeta improved ticket-page engagement.
- [Bounti.ai case study](https://optibase.io/bounti): How Bounti.ai improved conversions with A/B testing.
- [Conversion Factory case study](https://optibase.io/conversion-factory): How an agency increased client conversions by 20%.
- [Ramify case study](https://optibase.io/ramify): How Digidop and Ramify boosted conversions with Webflow A/B tests.